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The logo used from May 19, 2008, to mid-2009 augmented the existing design with water droplets and ice fragments. However, the old logo was still in use in US stores, even though the 2008 logo had been released. A combination of the 2003 and 2008 logos was stocked in US stores until the beginning of the third week of June 2008.
While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years. ... the first update to the logo in 14 years.
A 12 fl oz (355 mL) can of Pepsi Throwback from 2010 with the 1973–1987 logo Two-liter plastic bottles of Pepsi Made with Real Sugar from 2015 with the 1940s "Pepsi-Cola" logo. The first release featured the 1940s Pepsi-Cola script in royal blue on a navy blue background with the word "throwback" written in the modern font.
In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. [29] [30]
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving.
The new slogan aimed to replace the various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI, which aired on 26 January 1997. The ...
As Pepsi explained in a statement shared with Food & Wine, fans can now visit the brand's TikTok page (@Pepsi) or pepsi.com to snag one. By following along on TikTok, Pepsi said fans can score one ...