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Starting from the Heisei Period (1989–2019), natural, healthy and clear skin was the new standard of beauty, redeveloping the meaning of whiteness. [22] The cosmetics industry introduced powders that were skin coloured, and not just pure white. [22]
More recently, however, tan skin has emerged as the new female beauty ideal among younger women, who view their tan skin as healthier and more attractive than pale skin. According to Tai Wei Lim, Chinese women in media now sport bronze complexions, and this is viewed as a reclamation of women's autonomy within China.
Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
Manifesting clear skin is a new concept, but experts say there might be some merit. ... pretty, etc., and eventually, I just end up feeling that way,” says publicist Erica G., 26. When her skin ...
Women like Chelsie Kryst and Simone Biles, among others, remind us how often Black women are expected to perform an impossible balancing act: Be exceptional, but not threatening; resilient, but ...
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The ideal for Korean women is to have "dewy" skin, meaning smooth, hydrated, clear, resilient, and shiny. [19] Chok-Chok refers to skin that is bouncy and moist; taeng-taeng describes skin that is firm and smooth. [19] The dewy skincare routines are quite different from the Western concept of using makeup to conceal flaws.
In Japan, the preference for skin that is white and free of blemishes has been documented since at least the Heian period (794–1185), as in books such as The Pillow Book and The Tale of Genji. [1] There is an old proverb "white skin covers the seven flaws" ( 色の白いは七難隠す , iro no shiroi wa shichinan kakusu ) , which refers to a ...
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