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  2. Screening (economics) - Wikipedia

    en.wikipedia.org/wiki/Screening_(economics)

    Screening techniques are employed within the labour market during the hiring and recruitment stage of a job application process. In brief, the hiring party (agent with less information) attempts to reveal more about the characteristics of potential job candidates (agents with more information) so as to make the most optimal choice in recruiting a worker for the role.

  3. Recruitment - Wikipedia

    en.wikipedia.org/wiki/Recruitment

    Screening and selection - picking, interviewing, and hiring the right candidate. Interviews: Shortlisted candidates are invited for interviews. The interview process may include one or more rounds of interviews with HR representatives, hiring managers, and sometimes panel interviews.

  4. Competency-based recruitment - Wikipedia

    en.wikipedia.org/wiki/Competency-based_recruitment

    Competencies support recruitment and selection by: Providing bona fide, validated, fair and unbiased standards against which to assess applicant competencies to perform in the targeted role / job. Improving the transparency of the selection process by clearly communicating the behaviours employees must display for success in the role / job.

  5. Personnel selection - Wikipedia

    en.wikipedia.org/wiki/Personnel_selection

    Personnel selection is the methodical process used to hire (or, less commonly, promote) individuals. Although the term can apply to all aspects of the process ( recruitment , selection, hiring, onboarding, acculturation, etc.) the most common meaning focuses on the selection of workers.

  6. Adverse selection - Wikipedia

    en.wikipedia.org/wiki/Adverse_selection

    Weak evidence of adverse selection in certain markets suggests that the underwriting process is effective at screening high-risk individuals. Another possible reason is the negative correlation between risk aversion (such as the willingness to purchase insurance) and risk level (estimated beforehand based on hindsight observation of the ...

  7. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]