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Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand. [48] A different definition comes from marketing where brand equity is treated as a measure of the strength of ...
This is still the approach today; however, economic pressures on the industry are causing pharmaceutical companies to rethink the traditional sales process to physicians. The industry has seen a large scale adoption of Pharma CRM systems that works on laptops and more recently tablets. The new age pharmaceutical representative is armed with key ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 9 December 2024. Economic sector focused on health An insurance form with pills The healthcare industry (also called the medical industry or health economy) is an aggregation and integration of sectors within the economic system that provides goods and services to treat patients with curative, preventive ...
The following examples provide an overview for various business model types that have been in discussion since the invention of term business model: Bricks and clicks business model Business model by which a company integrates both offline and online presences. One example of the bricks-and-clicks model is when a chain of stores allows the user ...
A brand audit is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed: How well the business's current brand strategy is working,
Health insurance stocks jumped after Donald Trump won the presidential election on expectations for deregulation in the industry, but shares tumbled after the killing of UnitedHealthcare CEO Brian ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
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