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A Life Cycle Analysis was conducted to compare a Kraft paper mailer with newsprint padding to a LDPE plastic mailer with air bubble padding. Both had advantages and disadvantages; overall, the Kraft padded mailer had a higher overall environmental impact compared to the LDPE bubble mailer.
A mailer is an individual employed by a newspaper publisher to handle newspapers from the point where they emerge from the press to where it is loaded onto trucks or other means of transporting the newspapers.
This reduces costs for mailers by narrowing the mailing universe to only the most likely audience. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing ...
The American Commerce Marketing Association, previously known as the American Catalog Mailers Association, (ACMA) is an industry association that advocates for catalog marketers. It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.
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The National Association of Presort Mailers (NAPM) is a US trade group which represents major mailers and third-party presorted mailing firms. External links