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  2. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a person's voluntary behavior can be predicted by his/her attitudes and values on that behavior. [19] Homer and Kahle (1988) argue that attitudes influence behaviors and can explain the reasons behind human behavior.

  3. Attitude object - Wikipedia

    en.wikipedia.org/wiki/Attitude_object

    An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...

  4. Theory of reasoned action - Wikipedia

    en.wikipedia.org/wiki/Theory_of_reasoned_action

    According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...

  5. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    Attitudes can be derived from affective information (feelings), cognitive information (beliefs), and behavioral information (experiences), often predicting subsequent behavior. Alice H. Eagly and Shelly Chaiken , for example, define an attitude as "a psychological tendency that is expressed by evaluating a particular entity with some degree of ...

  6. Reasoned action approach - Wikipedia

    en.wikipedia.org/wiki/Reasoned_action_approach

    The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior.The reasoned action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors.

  7. Psychographics - Wikipedia

    en.wikipedia.org/wiki/Psychographics

    Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

  8. Functional attitude theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Attitude_Theory

    Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.

  9. Internalization (sociology) - Wikipedia

    en.wikipedia.org/wiki/Internalization_(sociology)

    Internalization helps one define who they are and create their own identity and values within a society that has already created a norm set of values and practices for them. To internalise is defined by the Oxford American Dictionary as to "make (attitudes or behavior) part of one's nature by learning or unconscious assimilation: people learn ...