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Brand licensing means renting or leasing of an intangible asset.It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise . [ 2 ]
Pages in category "Branding companies of the United States" The following 24 pages are in this category, out of 24 total. ... Westinghouse Licensing Corporation
In 2006, the company acquired the Mudd, London Fog, Mossimo, and Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike.
Original logo used until 2020. CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis, [2] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo.
Seven content-licensing sellers of music, image, video and other datasets for use in training artificial intelligence systems have formed the sector's first trade group, they said on Wednesday.
License Global magazine listed the company as one of the most influential brands of the 2010s in its December 2020 summary of the brands of the decade list. [2] In early 2021, it was announced that The Smiley Company had produced a short film about the history of the Smiley in the run-up to the 50th anniversary since it was created by Franklin ...
The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.
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