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  2. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...

  3. Viewable impression - Wikipedia

    en.wikipedia.org/wiki/Viewable_impression

    Also, the view time of the ad is collected by the client (viewer) side engine considering whether the web page the ad resides on is "In focus." (“In-focus” is defined as when a Web page is the primary window open on a user's screen, unobstructed by any other application window.

  4. Temporary Internet Files - Wikipedia

    en.wikipedia.org/wiki/Temporary_Internet_Files

    User A runs Internet Explorer from his own account, but under the credentials of user B. This is achieved by using the runas command, e.g. runas /user:B iexplore.exe. The functionality of runas is provided and supported by Windows XP Secondary Logon service. User A quits Internet Explorer and logs out of his account.

  5. Facebook Beacon - Wikipedia

    en.wikipedia.org/wiki/Facebook_Beacon

    Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook's members' activities on third-party sites that also participated with Beacon.

  6. Meta-advertising - Wikipedia

    en.wikipedia.org/wiki/Meta-advertising

    The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency. [8] Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here ...

  7. Temporal information retrieval - Wikipedia

    en.wikipedia.org/wiki/Temporal_information_retrieval

    Temporal information retrieval (T-IR) is an emerging area of research related to the field of information retrieval (IR) and a considerable number of sub-areas, positioning itself, as an important dimension in the context of the user information needs.

  8. Time viewer - Wikipedia

    en.wikipedia.org/wiki/Time_viewer

    In science fiction, a time viewer, temporal viewer, or chronoscope is a device that allows another point in time to be observed. [1] The concept has appeared since the late 19th century, constituting a significant yet relatively obscure subgenre of time travel fiction and appearing in various media including literature, cinema, and television.

  9. Temporal network - Wikipedia

    en.wikipedia.org/wiki/Temporal_network

    Motifs are specific temporal patterns that occur more often the expected in a system. The time-varying network of Facebook wall postings, for example, has higher frequency of chains, stars, and back and forth interactions that could be expected for a randomized network. [18] Egocentric Temporal motifs can be used to exploit temporal ego-networks.