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2. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   Freemium is a revenue model that works by offering a product or service free of charge (typically digital offerings such as software) while charging a premium for advanced features, functionality, or related products and services. The word "freemium" is a portmanteau combining the two aspects of the business model: "free" and "premium".

3. Pricing - Wikipedia

   en.wikipedia.org/wiki/Pricing

   Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   A business plan is a formal written document containing the ... For example, a business plan for a non-profit might discuss the fit between the business plan and the ...

5. Price optimization - Wikipedia

   en.wikipedia.org/wiki/Price_optimization

   Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).

6. Cost breakdown analysis - Wikipedia

   en.wikipedia.org/wiki/Cost_breakdown_analysis

   The price of a product or service is defined as cost plus profit, whereas cost can be broken down further into direct cost and indirect cost. [1] As a business has virtually no influence on indirect cost, a cost reduction oriented cost breakdown analysis focuses rather on factors contributing to direct cost.

7. Economic value to the customer - Wikipedia

   en.wikipedia.org/wiki/Economic_value_to_the_customer

   The method aims to guide businesses on how to best price a product or service. The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service.

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9. Pricing objectives - Wikipedia

   en.wikipedia.org/wiki/Pricing_objectives

   Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer price elasticity and price points; and 4) the resources you have available.