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H-E-B first launched Joe V’s Smart Shop in 2010 in Houston. It now operates 10 stores with about 2,000 employees in that market. H-E-B will open new Joe V’s Smart Shop locations in 2024 and 2025.
The brand's name, Joe V's, is based on a company executive, Joe Villareal, who was the driving force behind the brand. [53] [54] Joe V's Smart Shop is part of the H-E-B family of brands, which includes H-E-B and Central Market stores across Texas and Mi Tienda stores in the Houston area.
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The new store, at 4101 W. Wheatland Road, will be the first Joe V’s Smart Shop outside the Houston region. H-E-B expects the 55,000-square-foot store to employ over 200 people.
On March 31, 2022, in Houston, off-duty sheriff's deputy Darren Almendarez was grabbing groceries with his wife, and parked their Toyota Tundra outside of a Joe V's Smart Shop north of the city. Leaving the store, Almendarez noticed that a black Nissan Altima had backed up to his vehicle.
El Ahorro Supermarket – Texas; Fiesta Mart – Latino-American, Texas; Mi Pueblo Food Center (Northern California/Bay Area) – Now merged with Cardenas (supermarket) (Southern California) since late 2017; Mi Tienda – Hispanic supermarket division of HEB Stores (two stores in Houston, Texas) La Michoacana Meat Market (Texas)
H-E-B to break ground on second North Texas location of Joe V’s Smart Shop. Noah Alcala Bach. March 19, 2024 at 2:31 PM. ... The first Joe V’s opened in Houston in 2010.
Hersch Harris Weingarten, a poor Jewish immigrant from Łańcut (what was then Austria-Hungary) and his son, Joseph, opened a grocery store in Downtown Houston in 1901. [4] [5] A second store opened in 1920. Advertising "Better Food for Less," Joseph Joe Weingarten pioneered self-service and cash-and-carry shopping.