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  2. Prospectus (book) - Wikipedia

    en.wikipedia.org/wiki/Prospectus_(book)

    A book prospectus is a printed description of or advertisement for that book, usually issued before publication in an attempt to generate interest and advance orders. The word derives from Latin, meaning literally something which gives a view or prospect (in this case of a book).

  3. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    In terms of number of transactions, most selling occurs at the retail level; but in terms of value, most selling occurs at the high-end business-to-business level. [13] Different types of sales roles can be identified: Order takers refers to selling that occurs primarily at the wholesale or retail levels. Order processing involves determining ...

  4. Qualified prospect - Wikipedia

    en.wikipedia.org/wiki/Qualified_prospect

    A prospect is an organization or potential client who resembles a seller's Ideal customer profile (ICP), but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.

  5. Quizlet - Wikipedia

    en.wikipedia.org/wiki/Quizlet

    [6] [7] [8] Quizlet's blog, written mostly by Andrew in the earlier days of the company, claims it had reached 50,000 registered users in 252 days online. [9] In the following two years, Quizlet reached its 1,000,000th registered user. [10] Until 2011, Quizlet shared staff and financial resources with the Collectors Weekly website. [11]

  6. Firmographics - Wikipedia

    en.wikipedia.org/wiki/Firmographics

    Firmographics variables allow firms to consider the features of organizational behavior in detail, for instance in a particular industry.It is helpful when there is no significant difference between operating variables, purchasing approach, situational factors and personal characteristics of customers.

  7. Prospect - Wikipedia

    en.wikipedia.org/wiki/Prospect

    Prospect (marketing), a marketing term describing a potential customer Prospect (sports) , any player whose rights are owned by a professional team, but who has yet to play a game for the team Prospect (mining) , a particular geological area on which searching for minerals or fossils is commonly carried out

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    A customer profile is a detailed description of any particular classification of customer which is created to represent the typical users of a product or service. Customer profiling is a method to understand your customers in terms of demographics, behaviour and lifestyle.

  9. Customer knowledge - Wikipedia

    en.wikipedia.org/wiki/Customer_knowledge

    Customer knowledge (CK) is the combination of experience, value and insight information which is needed, created and absorbed during the transaction and exchange between the customers and enterprise. [1] Campbell (2003) defines customer knowledge as: "organized and structured information about the customer as a result of systematic processing". [2]

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