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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
A racing livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors, as well as to identify vehicles as belonging to a specific racing team. Aircraft livery is also the term describing the paint scheme of an aircraft. Most airlines have a standard paint ...
Helmet stickers, also known as reward decals and pride stickers, are stickers that are affixed to a high school or college football player's helmet. They can denote either individual or team accomplishments.
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The front of the car and bottom of the rear bumper are required to match the decal specifications of the car manufacturer. Each car was until recently required to display a series of around 30 NASCAR sponsor decals just to the left of each door and on the front fenders, but recent developments have reduced the amount of decals significantly to ...
Martini stickers then appeared, in April 1968 on the Porsche 910 raced by Scuderia Lufthansa Racing Team set up by Robert Huhn, an executive manager of the German airline. As Dechent wanted to race the sooner with its new car, the car's first appearance of 910-023 in its silver livery with front Lufthansa colors and Martini stickers was at ...
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In aircraft livery design, a "hockey stick" means a continuation of the cheatline which is rotated through an angle so as to sweep upwards over the tail fin. Among the first hockey stick liveries were the Eastern Airlines' 1964 jet livery and Alitalia's 1970 livery. Hockey stick aircraft liveries remained in fashion until the late 1970s/early ...
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