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Crystal Pepsi was launched in 1992 with a huge marketing campaign and to great success, capturing a 1% soft drink market share worth US$474 million in its first year. PepsiCo made some mistakes, and Coca-Cola launched Tab Clear as a deliberate " kamikaze " copy to sabotage Crystal Pepsi, so it was off the market in 1994.
A view of Crystal Pepsi and a Crystal Pepsi signature cocktail at Billy's Sports Bar on August 1, 2017 in Bronx, New York. (Photo by Bryan Bedder/Getty Images for Crystal Pepsi) (Bryan Bedder via ...
Pepsi took a swing at an apple-flavored soda in the late '70s, calling it Aspen soda. Despite developing a cult following, Pepsi pulled the plug only four years later. r/Otherwise_Basis_6328 via ...
In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
Former YUM! Brands Chairman & CEO, David Novak, joins 'Influencers with Andy Serwer' to discuss the creation of Crystal Pepsi in the early 1990s.
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
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