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Customer service, a brand's ethical ideals and the shopping environment are examples of factors that affect a customer's experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015 [ 12 ] ).
The relationship between affect and customer satisfaction is an area that has received considerable academic attention, especially in the services marketing literature. [147] The proposition that there is a positive relationship between affect and satisfaction is well supported in the literature.
Gaining a customer's attention and approval will help build sales faster and more profitably, as well as work to increase market share. [2] Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers ...
Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...
Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and ...
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
In those cases where problems are not immediately resolved and complaints are filed, a company's complaint handling procedures are also likely to affect customer's ultimate evaluation of product and service quality. Some of these variables reflect differing personal standards of acceptable service, while others can be measured quite objectively.
Similarly, in a study involving mortgage clients, Bansal & Taylor (2002) [45] explored factors affecting customer service switching behavior within the context of the TPB. They identified significant interactions between perceived control and intention, perceived control and attitude, and attitude and subjective norms, all of which shaped ...