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Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.
Interpersonal communication is the paradigmatic form of communication. It happens when two or more people interact with each other. [20] [26] It can take the form of a regular face-to-face conversation but includes many other forms, such as phone calls, texting, or slipping someone a note. For Barnlund, interpersonal communication is ...
When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a piece. [41]
The Art of Color: the subjective experience and objective rationale of color. New York: Van Nostrand Reinhold. ISBN 0-442-24037-6. Itten, Johannes, and Birren, Faber (1970). The Elements of Color: A Treatise on the Color System of Johannes Itten Based on His Book The Art of Color. New York: Van Nostrand Reinhold. ISBN 0-442-24038-4
Faber Birren was born in Chicago, Illinois on 11 September 1900, the son of Joseph P. Birren, a landscape painter, and Crescentia (Lang) Birren, a pianist. He attended the Art Institute of Chicago while in high school and the University of Chicago for two years where he studied color theory.
The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]
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It was later published in 1949 as a book titled The Mathematical Theory of Communication (ISBN 0-252-72546-8), which was published as a paperback in 1963 (ISBN 0-252-72548-4). The book contains an additional article by Warren Weaver, providing an overview of the theory for a more general audience. [12]