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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [ 2 ] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [ 1 ]
In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. This design, emblazoned with the company's famed logo—that of a polo player, Bennie Gutierrez, [8] became the brand's signature look. In 1977 Ralph Lauren Corporation introduced a signature cotton mesh polo shirt in various colours, featuring the polo player logo on the chest.
In 1972, the Ralph Lauren Corporation introduced a signature cotton mesh Polo shirt in various colors. Featuring the polo player logo at the chest, the shirt became emblematic of the preppy look—one of Ralph Lauren's signature styles. The tagline for the ad campaign was: "Every team has its color – Polo has seventeen." [26]
Brooks Brothers later sued Polo Ralph Lauren to retain its rights to the original polo button-down collar shirt. Brooks Brothers was acquired by the British firm Marks & Spencer in 1988. In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored. [21]
Giordano International Limited is an international retailer of men's, women's and children's apparel and accessories founded in Hong Kong in 1981. [5]Giordano now employs over 6,500 staff, with around 1,800 shops operating in more than 30 countries and regions worldwide.
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