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View-Master produced custom reels for commercial customers to show 3-D images of products and services to potential clients. For example, in the early 1990s, Canadian restaurant chain East Side Mario's used a View-Master reel as their dessert menu.
Image3D's custom reels and viewers for consumers—called RetroViewer [1] —have the same look and feel as View-Master toys [2] but feature the customer's own personal photos. Consumers use Image3D custom reels and viewers as wedding invitations and table gifts, [3] photo albums, [4] birthday gifts, party invitations and other souvenirs. [5]
The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952. The camera allowed amateurs to create their own View-Master reels. [11]
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master. First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...
In 1981, GAF sold View-Master to a group headed by Arnold Thaler, head of Ekco Housewares, for $24 million. In 1987, six years later, a thriving View-Master International purchased Ideal Toy Company and became known as View-Master Ideal (VMI). To mark the event, the company issued the first 3-D stock certificate, issued with red/blue glasses to ...
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View-Master Personal Stereo Camera – Introduced in 1952, this camera allowed individuals to make their own personal View-Master reels, either by using the commercial processing services available at the time or by using the custom cutter and blank reel mounts. Fujifilm FinePix Real 3D W1, a digital stereo camera.
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