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The world's first film poster (to date), for 1895's L'Arroseur arrosé, by the Lumière brothers Rudolph Valentino in Blood and Sand, 1922. The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film L'Arroseur arrosé at the Grand Café in Paris on December 26, 1895.
A one sheet is a specific size (typically 27 by 41 inches (69 cm × 104 cm) before 1985; 27 by 40 inches (69 cm × 102 cm) after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet [9] billboards, and 30-sheet billboards.
A daybill is one variety of Australian film poster issued to cinemas at the time of a film's release. A daybill measures approximately 13 by 30 inches (330 by 760 mm), however during World War II some daybills measured 10 by 30 inches (250 by 760 mm) because it allowed an additional daybill to fit onto the sheet of paper.
In motion picture formats, the physical size of the film area between the sprocket perforations determines the image's size. The universal standard (established by William Dickson and Thomas Edison in 1892) is a frame that is four perforations high. The film itself is 35 mm wide (1.38 in), but the area between the perforations is 24.89 mm × 18 ...
Carr, Robert E. and Hayes, R. M., Wide Screen Movies. A History and Filmography of Wide Gauge Filmmaking. Mc Farland & Company, 1988. Hart, Martin. American Widescreen Museum, 1996–2008. Retrieved on 2008-05-16. Herbert, Stephen and Luke McKernan, eds. Who's Who of Victorian Cinema, 1996–2006. Retrieved on 2006-12-01.
During the 1980s, as the design of movie theaters changed from small, individual screens to large multiplexes, the amount of advertising space available for a given movie dropped; as a result, the wide variety of movie poster sizes extant until that time was consolidated down to just the "one-sheet" size. As this greatly reduced the need for a ...
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