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In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity , boosting employee morale, building greater investor confidence, and encouraging sales.
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An anniversary is the date on which an event took place or an institution was founded in a previous year, and may also refer to the commemoration or celebration of that event. The word was first used for Catholic feasts to commemorate saints .
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
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