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Hiplife is a Ghanaian musical style that fuses Ghanaian culture and hip hop. [1] Recorded predominantly in the Ghanaian Akan language, hiplife is rapidly gaining popularity in the 2010s throughout West Africa and abroad, especially in the United Kingdom, United States, Canada and Germany [citation needed].
However the hip life group conquered the Ghana music charts with their 2003 album Ahomka Womu; their single also named "Ahomka Womu" was number one on the Ghanaian charts for over 20 weeks. VIP won five awards at the Ghana Music Awards from the hit single and the group gained international exposure after this success. [ 4 ]
Friction is the founder and former leader of the legendary Ghanaian Hiplife Music Group VIP (now VVIP). [1] This group has become one of Ghana's most well known Hiplife music groups, and subject of documentaries such as HomeGrown: Hiplife in Ghana [2] and the book The Hiplife in Ghana: West African Indigenization of Hip-Hop. [3]
Abraham Ohene-Djan, is a British/Ghanaian producer, director and media professional. He is the founder and chief executive officer of Ohenemedia, [2] OM Studios and Si-Fex Digital, where he produces and directs hiplife music videos, commercials, television programmes and documentaries [3] [4] and is recognized for shooting the first hiplife music videos.
Gh hip hop, Gh rap or Ghana hip hop is a hip hop genre, subculture and art movement that developed in Ghana during the late 1990s. The hip-hop genre came into existence in Ghana through Reggie Rockstone , who is known as the hip-life father, [ 1 ] and other notable musicians such as Jayso and Ball J .
Reggie Rockstone (Reginald Yaw Asante Ossei, "the Godfather of Hiplife") is a Ghanaian rapper. He was born in the United Kingdom but lived his early years in Kumasi and Accra . He has been living in Ghana continuously since he pioneered the Hip-Life movement in 1994.
He became the first Ghanaian hiplife artist to perform with a live band in Ghana with his performance named "HIP LIVE." [citation needed] "Abuskeleke" was his first hiplife song to be sung live, and as a result was branded the title track of his 2003 album. [15] "Scɛnti Noo," or "Scent Noo," was a controversial hit song that talked about ...
Featuring a 1-minute edit of the song, it is a short music video showing Ghana and a "cocoa head". It is their fourth advertisement in the Glass and a Half Full Productions campaign, which began in 2007 with the award-winning Gorilla advertisement.