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With the success of BowFlex, the company bought Nautilus International, Inc., Schwinn Fitness, and Stairmaster. [3] In 2002, the company moved to the NYSE and renamed itself The Nautilus Group, then Nautilus, Inc. The company changed its name from Nautilus, Inc. to BowFlex Inc. [8] and refreshed the BowFlex® brand identity [9] in 2023.
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
In the new era of out-sourcing manufacturing (the 1980s), the Pauls family, having a mechanical background, chose to manufacture the machines in-house. From the start, machines were built one at a time on special benches. The company later moved to an assembly line that could put out several thousand units a day.
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Soloflex, Inc. was established in 1978 by Jerry Wilson. The idea behind the weight straps came from Jerry's days flying small airplanes. The resistance on the plane's controls came from the bungee cord.
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