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  2. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

  3. Reciprocal altruism in humans - Wikipedia

    en.wikipedia.org/wiki/Reciprocal_altruism_in_humans

    Reciprocal altruism in humans refers to an individual behavior that gives benefit conditionally upon receiving a returned benefit, which draws on the economic concept – ″gains in trade″. [1] Human reciprocal altruism would include the following behaviors (but is not limited to): helping patients, the wounded, and the others when they are ...

  4. Norm of reciprocity - Wikipedia

    en.wikipedia.org/wiki/Norm_of_reciprocity

    The norm of reciprocity has positive and negative aspects. A positive norm of reciprocity is "the embedded obligations created by exchanges of benefits or favours among individuals. The recipient feels indebted to the favour or benefit giver until he/s

  5. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    Each member can devote more time and attention to his or her allotted task and the whole group benefits. This meant that individuals could share resources without actually giving them away. Through the rule of reciprocity, sophisticated systems of aid and trade were possible, bringing immense benefits to the societies that utilized them. [15]

  6. Helping behavior - Wikipedia

    en.wikipedia.org/wiki/Helping_behavior

    Reciprocal altruism is the idea that the incentive for an individual to help in the present is based on the expectation of receipt of help in the future. [6] Robert Trivers believes it is advantageous for an organism to pay a cost for the benefit of another non-related organism if the favor is repaid (when the benefit of the sacrifice outweighs the cost).

  7. Reciprocal altruism - Wikipedia

    en.wikipedia.org/wiki/Reciprocal_altruism

    The concept of "reciprocal altruism", as introduced by Trivers, suggests that altruism, defined as an act of helping another individual while incurring some cost for this act, could have evolved since it might be beneficial to incur this cost if there is a chance of being in a reverse situation where the individual who was helped before may perform an altruistic act towards the individual who ...

  8. Warren Buffett once revealed this key investor trait that is ...

    www.aol.com/finance/warren-buffett-said-theres...

    The Oracle of Omaha's investment psychology 101 is in session. Warren Buffett once revealed this key investor trait that is 'much more important than any technical skills' — here's how it could ...

  9. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]