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  2. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance. People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

  3. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect

  4. Reciprocal altruism in humans - Wikipedia

    en.wikipedia.org/wiki/Reciprocal_altruism_in_humans

    The term ″altruism″ was firstly coined by the French philosopher Auguste Comte in the 19th century, which was derived from the French word ″altruisme″. [3] [4] Comte believed that altruism is a moral doctrine, which is the opposite of egoism, emphasizing the noble morality of sacrificing themselves and benefiting others.

  5. Reciprocity - Wikipedia

    en.wikipedia.org/wiki/Reciprocity

    Reciprocity (international relations), principle that favours, benefits, or penalties that are granted by one state to the citizens or legal entities of another, should be returned in kind; Reciprocity (social and political philosophy), concept of reciprocity as in-kind positive or negative responses for the actions of others

  6. Norm of reciprocity - Wikipedia

    en.wikipedia.org/wiki/Norm_of_reciprocity

    The recipient feels indebted to the favour or benefit giver until he/she repays". [6] The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback whether in the form of a gift, a compliment, a loan, a job reference, etc.

  7. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    This definition of negative reciprocity is distinct from the way negative reciprocity is defined in other domains. In cultural anthropology, negative reciprocity refers to an attempt to get something for nothing. [29] It is often referred to as "bartering" or "haggling" (see reciprocity (cultural anthropology) for more information).

  8. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    Experiments in cognitive science and social psychology have revealed a wide variety of biases in areas such as statistical reasoning, social attribution, and memory. [ 3 ] Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must ...

  9. Helping behavior - Wikipedia

    en.wikipedia.org/wiki/Helping_behavior

    Helping behavior refers to voluntary actions intended to help others, with reward regarded or disregarded. It is a type of body part. (voluntary action intended to help or benefit another individual or group of individuals, [1] such as sharing, comforting, rescuing and helping).