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  2. Digital strategy manager - Wikipedia

    en.wikipedia.org/wiki/Digital_strategy_manager

    A digital strategy manager collaborates with marketing, business development, and organizational management teams within the company or organization and uses leadership skills to build strategic partnerships. [2] The position focuses on a corporation’s digital brand by leading, building and maintaining their presence in the digital world.

  3. Business development - Wikipedia

    en.wikipedia.org/wiki/Business_development

    In practice, the term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and ...

  4. Growth hacking - Wikipedia

    en.wikipedia.org/wiki/Growth_hacking

    Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before ...

  5. Inside Twitter’s Strategy to Bring Celebs, Media Companies ...

    www.aol.com/inside-twitter-strategy-bring-celebs...

    On this week’s episode of Variety‘s “Strictly Business” podcast, Rosen and Cohen broke down how the company teams up with talent Inside Twitter’s Strategy to Bring Celebs, Media ...

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. Chief strategy officer - Wikipedia

    en.wikipedia.org/wiki/Chief_strategy_officer

    CSOs often hold more advanced degrees, commonly a Master of Business Administration (MBA). Many executives holding the top strategy spot have had extensive experience in strategy development often at top management consulting firms, where they can obtain strategy experience across a broad spectrum of industries, c-suite teams, and strategic problems.

  9. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...