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Social exchange theory is a sociological and ... reciprocity, redistribution and marketing. ... The impact of exchange modes on inter-employee knowledge sharing" (PDF ...
Relationship marketing aims to strengthen the relationship with clients and secure them. Morgan and Hunt (1994) made a distinction between economic and social exchange on the basis of exchange theory and concluded that the basic guarantee of social exchange was the spirit of the contract of trust and commitment.
Wroe Anderson also rejected the idea that different aspects of utility should be attributed to production and marketing [1] Wroe Alderson established the Annual Marketing Theory seminars, founded the Management Science Center at the University of Pennsylvania, and received the Pabst Award in 1944, Hall of Fame in Distribution in 1953, the ...
Service-dominant (S-D) logic, in behavioral economics, is an alternative theoretical framework for explaining value creation, through exchange, among configurations of actors.
Download as PDF; Printable version ... versus 'marketing' as a simple form distribution and exchange. ... the development of marketing theory decade by decade from ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The focus on marketing systems is a distinguishing aspect of macromarketing. The theoretical contribution of prof. Roger Layton in this area of research cannot be underestimated. [17] Layton proposed MAS (mechanism, action, structure) theory of marketing systems. [18] The MSPG (marketing systems as a public good) theory extends this research. [19]
Seduction within marketing is seen as the relationship between the marketer and the customer that converts an initial resistance into compliance and willingness. [1] The marketer seduces the consumer to change from one set of social agreements into another, often opposite, set of social agreements leading to satisfaction of at least one of the pair.