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John Paul Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard Business School, [1] an author, [2] and the founder of Kotter International, a management consulting firm based in Seattle and Boston. [3]
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John P. Kotter, a pioneer of change management, invented the 8-Step Process for Leading Change. John P. Kotter, the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard Business School is considered the most influential expert of change management. [29] He invented the 8-Step Process for Leading Change. It consists of eight stages:
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The pros surpass the cons in the middle stages. The pros outweigh the cons in the Action stage. [27] The evaluation of pros and cons is part of the formation of decisional balance. During the change process, individuals gradually increase the pros and decrease the cons forming a more positive balance towards the target behaviour.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.