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  2. Sergio Zyman - Wikipedia

    en.wikipedia.org/wiki/Sergio_Zyman

    Notable work The End of Marketing as We Know It (2002) Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."

  3. File:Pepsi 2023.svg - Wikipedia

    en.wikipedia.org/wiki/File:Pepsi_2023.svg

    The following other wikis use this file: Usage on am.wikipedia.org ፔፕሲ ኮላ; Usage on ar.wikipedia.org بيبسي; Usage on arz.wikipedia.org

  4. Subway switching from Coke to Pepsi in 2025 - AOL

    www.aol.com/subway-switching-coke-pepsi-2025...

    Subway, the nation's largest fast food chain, said that beginning in 2025 it is switching its soft drink provider from Coca-Cola to Pepsi as part of a 10-year deal.

  5. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  6. The History of Coca-Cola and Pepsi’s Rivalry — And Which Is ...

    www.aol.com/history-coca-cola-pepsi-rivalry...

    A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...

  7. Pepsi takes on rival Coke’s biggest client, landing its ...

    www.aol.com/finance/pepsi-takes-rival-coke...

    Subway has become the latest front of the cola wars. Pepsi reached an agreement with the sandwich chain to become its sole drink supplier across all U.S. stores, replacing Coca-Cola,, Subway ...

  8. Repositioning - Wikipedia

    en.wikipedia.org/wiki/Repositioning

    Drug repositioning, the application of known drugs to treat new diseases; Equity repositioning, a diversifying financial strategy; Repositioning cruise, a cruise in which the embarkation and the disembarkation ports are different; Repositioning maneuver, an epley maneuver used to treat benign paroxysmal positional vertigo

  9. The future of Coke and Pepsi depends on the 'marketing ... - AOL

    www.aol.com/article/2016/09/12/the-future-of...

    Soda giants like Pepsi and Coke are currently trying to attract nutrition-minded and independent customers. The future of Coke and Pepsi depends on the 'marketing trick of the century' Skip to ...