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Dasani (/ d ə ˈ s ɑː n i /) is a brand of bottled water created by the Coca-Cola Company, launched in 1999. [1] It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.
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The company rolled backed this pricing strategy after sales declined due to lack of discount stickers and other consumer signals of "getting good deals". [ 23 ] [ 24 ] [ 25 ] The period where prices were adjusted upward, resulted in price stickers that increased the price paired with huge discounts, creating consumer confusion.
The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. [54] The change was part of a larger strategy to rejuvenate the product's image. [54] The word "Classic" was removed from all Coca-Cola products by 2011.
Personal taste aside, Dasani is a global brand that has held significant presence and market share in much larger markets for five years or more. The UK bottled water market is very small, even compared to any other European nation, so the question is... is a big embarassment in a small market enough to label a global brand a "flop"?
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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...