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In reaction, the company focused on this removing all non-personalized gifts and the motto was changed from Great Unexpected Gifts" to "The Place for Personalized Gifts." Research also showed their typical patrons were women who viewed themselves as unique gift givers. This moved the company to make stores warm and less masculine.
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Traditionally gift boxes used for promotional and seasonal gifts are made from sturdy paperboard or corrugated fiberboard. These boxes normally consist of a base and detachable lid and are made by using a die cutting process to cut the board. The box is then covered with decorative paper.
1-800-Flowers.com, Inc. [1] is a floral and foods gift retailer and distribution company in the United States. The company's focus, except for Mother's Day and Valentine's Day , is on gift baskets. They also use the name 1-800-Baskets.com . [ 1 ]
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