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Fluff Busting Purity, or FB Purity for short (previously known as Facebook Purity) is a web browser extension designed to customize the Facebook website's user interface and add extra functionality. [1] Developed by Steve Fernandez, a UK-based programmer, it was first released in 2009 as a Greasemonkey script, [2] as donationware. [3]
Lighthouse aims to help web developers, the tool can be run by using Chrome browser extension or by using terminal (command) for batch auditing a list of URLs. Google's recommendation is for using the online version of Page Speed Insights as of 15th May 2015. [4]
UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Facebook launched the Facebook Platform on May 24, 2007, providing a framework for software developers to create applications that interact with core Facebook features. [1] [2] A markup language called Facebook Markup Language was introduced simultaneously; it is used to customize the "look and feel" of applications that developers create.
This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords PPC) in their hybrid auction. [ 2 ] [ 3 ] In internet marketing, effective cost per mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA ...
This ranking has a strong impact on the revenue the search engine receives from the ads. Further, showing the user an ad that they prefer to click on improves user satisfaction. For these reasons, there is an increasing interest in accurately estimating the click-through rate of ads in a recommender system. [citation needed]
Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods or browsers with inside blocking.
uBlock Origin (/ ˈ j uː b l ɒ k / YOO-blok [5]) is a free and open-source browser extension for content filtering, including ad blocking.The extension is available for Firefox and Chromium-based browsers (such as Chrome, Edge, Brave, and Opera).