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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Contemporary qualitative research has been influenced by a number of branches of philosophy, for example, positivism, postpositivism, critical theory, and constructivism. [7] The historical transitions or 'moments' in qualitative research, together with the notion of 'paradigms' (Denzin & Lincoln, 2005), have received widespread popularity over ...

  3. IMRAD - Wikipedia

    en.wikipedia.org/wiki/IMRAD

    But the neat order of IMRAD rarely corresponds to the actual sequence of events or ideas of the research presented; the IMRAD structure effectively supports a reordering that eliminates unnecessary detail, and allows the reader to assess a well-ordered and noise-free presentation of the relevant and significant information.

  4. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

  5. Data and information visualization - Wikipedia

    en.wikipedia.org/wiki/Data_and_information...

    Data and information visualization (data viz/vis or info viz/vis) [2] is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount [3] of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.

  6. Qualitative psychological research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_psychological...

    Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    For qualitative research, the sample size is usually rather small, while quantitative research tends to focus on big groups and collecting a lot of data. After the collection, the data needs to be analyzed and interpreted to arrive at interesting conclusions that pertain directly to the research question.

  8. Digital researcher - Wikipedia

    en.wikipedia.org/wiki/Digital_researcher

    A Digital researcher is a person who uses digital technology such as computers or smartphones and the Internet to do research (see also Internet research). [citation needed] Digital research differs from Internet research in that digital researchers use the Internet as a research tool rather than the Internet itself as the subject of study.

  9. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

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