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Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...
On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the prebiotic soda bandwagon being driven by brands like Poppi and Olipop.
The other prebiotic soda giant, Olipop, calls itself “A new kind of soda” that “supports digestive health.” Its website describes the product as “a leading research-backed functional ...
Olipop is a soft drink produced in the United States. It is sold in over 25,000 stores in the United States [ 1 ] and the company had revenue of $100 million for the first half of 2023. The drink's marketing claims that it improves gut health.
Still, the beverage industry has turned the tiny prebiotic into a booming business, with the prebiotic soda company Olipop hitting a $1.85 billion valuation in 2025.
Poppi Soda's brand advertising includes music and sports as brand pillars. In 2023 Poppi Soda featured music by electronic pop artist Jane & The Boy in a TV Spot. [8] In 2024, Poppi announced a brand partnership with American rapper and singer Post Malone [9] in the wake of his public announcement that he would cut traditional soda from his diet. [10]
The other prebiotic soda giant, Olipop, calls itself “A new kind of soda” that “supports digestive health.” Its website describes the product as “a leading research-backed functional ...
Coke's new prebiotic soda Simply Pop will be available later ... The company's latest product is years in the making and Olipop CEO and co-founder Ben Goodwin told CNBC in 2023 that both Coke and ...
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