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With implicit personalization, personalization is performed based on data learned from indirect observations of the user. This data can be, for example, items purchased on other sites or pages viewed. [7] With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system.
Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.
The hyperpersonal model is a model of interpersonal communication that suggests computer-mediated communication (CMC) can become hyperpersonal because it "exceeds [face-to-face] interaction", thus affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction. [1]
The use of second person pronouns contributes significantly to the process of synthetic personalisation within the mass media. It is extremely common to encounter constructions such as "See you after the break" on television shows prior to commercial breaks. (This example is also common in Paddy Scannell's concept of Broadcast Sociability.)
Social media inadvertently isolates users into their own ideological filter bubbles, according to internet activist Eli Pariser. A filter bubble or ideological frame is a state of intellectual isolation [1] that can result from personalized searches, recommendation systems, and algorithmic curation.
Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. [1] The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting
Gen Z workers are using the increased focus on in-office presence to “task mask” and look busier than they are—but experts warn it could lead to further stress and burnout.
Another criticism of search personalization is that it limits a core function of the web: the collection and sharing of information. Search personalization prevents users from easily accessing all the possible information that is available for a specific search query. Search personalization adds a bias to user's search queries.