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"Media Management consists of (1) the ability to supervise and motivate employees and (2) the ability to operate facilities and resources in a cost-effective (profitable) manner." [2] "The core task of media management is to build a bridge between the general theoretical disciplines of management and the specifities of the media industry." [1]
Many-to-one: many-to-one is usually connected to the one-to-many communication. [8] For example, a reply button in your email box, a prepaid number bought from Spark. All the communication techniques proceeded to the public with bi-directional communication from mass communications.
Essentially, the audience is a collection of individuals who are anonymous to one another, act independently, and are united by a common object of attention. [22] The latter variation conceives of audiences as networks, in which individual audience members may be visible to one another and are capable of acting in concert.
The characteristics of the nature of the communication impacts the degree of attitude change. One such characteristic is the design of the message; people tend be more persuaded by messages that don't appear to be targeted for them. [1] By nature, there is a primacy effect that occurs with speakers. People are more influenced by what they hear ...
A middle management position is often mistakenly described as a similar to the line management one. However, there are some differences: [8] Middle manager is a semi-executive position – line managers are promoted to become middle managers. Thus, middle managers enjoy greater salary, benefits and a closer position to a boardroom.
The job of an IC manager or IC team will vary from place to place and will depend on the needs of the organization they serve. In one, the IC function may perform the role of 'internal marketing' (i.e., attempting to win participants over to the management vision of the organization); in another, it might perform a 'logistical' service as channel manager; in a third, it might act principally ...
The real reader is a concrete reality and determines the writer's purpose and persona. A writer who perceives an audience as real tends to conceive of readers as living persons with specific attitudes and demographic characteristics. Therefore, the writer's task is to accommodate the real reader by analyzing this reader's needs and deferring to ...
Audience can be active (constantly filtering or resisting content) or passive (complying and vulnerable). Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts.