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] Some firms galvanized part or all of their car bodies before the primer coat of paint was applied. [citation needed] If a car is body-on-frame, then the frame (chassis) must also be rustproofed. In traditional automotive manufacturing of the early- and mid-20th century, paint was the final part of the rustproofing barrier between the body ...
That is when he developed the process to rust proof automobiles. The process is often called "Ziebart-ing" or "Ziebart-ed", the generic term for rustproofing. [3] [4] in 1959, he founded Auto Rustproofing Company with two other investors, and opened the first shop in Detroit on Harper Avenue. [5] The company's first franchise was sold in 1962. [5]
Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials.
In 1959, Kurt Ziebart started the Auto Rustproofing Company with two other investors, and opened the first shop bearing the proprietary Ziebart name on Harper Avenue in Detroit. [4] [8] In 1963, he sold his rustproofing company to an investor group. In 1962, Ziebart's first international location was opened in Windsor, Ontario, Canada. [4] [9]
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The U.S. automotive industry also declined as consumers turned to fuel-efficient foreign-manufactured vehicles after the 1973 oil crisis raised the cost of gasoline and foreign auto manufacturers began opening factories in the U.S., which were largely not strongly unionized like the U.S. auto manufacturers in the Rust Belt.
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