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An intriguing catchphrase typography upside down invites the reader to rotate the magazine, in which the first names "Michael" or "Peter" are transformed into "Nathalie" or "Alice". [107] [108] In 2015 iSmart's logo on one of its travel chargers went viral because the brand's name turned out to be a natural ambigram that read "+Jews!" upside down.
The children's book, Round Trip, by Ann Jonas used ambiguous images in the illustrations, where the reader could read the book front to back normally at first, and then flip it upside down to continue the story and see the pictures in a new perspective. [16]
It hung upside down at MOMA for 47 days in 1961. [8] [9] Georgia O'Keeffe's The Lawrence Tree (1929) depicts a tree from its foot. It hung up upside down in 1931 and between 1979 and 1989. Her Oriental Poppies hung upside down for 30 years at the Weisman Art Museum of the University of Minnesota. [8] Long Grass With Butterflies, 1890
Because a single lens inverts an image projected through it (as in the phenomenon which inverts the image of a camera obscura), slides were inserted upside down in the magic lantern, rendering the projected image correctly oriented. [1] It was mostly developed in the 17th century and commonly used for entertainment purposes.
Others are English language constructs (although the base words may have non-English etymology). In some disciplines, where shapes of subjects in question are a very important consideration, the shape naming may be quite elaborate, see, e.g., the taxonomy of shapes of plant leaves in botany .
Resupination" is the noun form of the adjective "resupine" which means "being upside-down, supine or facing upward". [2] The word "resupinate" is generally only used in a botanical context – in everyday language, "supine" has a similar meaning.
Many large format cameras present the image of the scene being photographed as a flipped image through their viewfinders. Some photographers regard this as a beneficial feature, as the unfamiliarity of the format allows them to compose the elements of the picture properly without being distracted by the actual contents of the scene.
Mirror writing is formed by writing in the direction that is the reverse of the natural way for a given language, such that the result is the mirror image of normal writing: it appears normal when reflected in a mirror. It is sometimes used as an extremely primitive form of cipher.