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A prospect is an organization or potential client who resembles a seller's Ideal customer profile (ICP), but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.
In recruiting and sourcing, this means using of techniques (primarily Internet research and utilizing advanced Boolean operators) to identify candidates.Individuals in the recruiting industry can have deep expertise in uncovering talent in the harder to reach places on the internet (forums, blogs, alumni groups, conference attendee lists, personal home pages, social networks etc.).
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness .
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Another advantage is reaching respondents that are geographically dispersed, which cannot occur in a focus group. This method is often used to refine future research or provide context to future studies. The primary disadvantage of in-depth interviews is the time to conduct, transcribe, and analyze.
In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email [1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claimed that this resulted in $13 million worth of sales of DEC products, [2] and highlighted the potential of marketing through mass emails.
Software-based clienteling has been said to have the advantage of collecting data about clients across different interaction channels in a searchable and retrievable database for later use. [6] Clienteling software may also provide digital tools on mobile devices or fixed workstations aimed at enabling retailers to establish long-lasting ...