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Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.
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We've been innovating to meet people's needs since 1853. We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel.
Levi Strauss & Co. (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈliːvaɪz / LEE-vyze) brand of denim jeans.
Levi Strauss started an enduring fashion empire, which he launched by making one of the world's most durable and popular clothing items — the blue jeans.
Claude Lévi-Strauss (/ klɔːd ˈleɪvi ˈstraʊs / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3][4][5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
Known today as Signature by Levi Strauss & Co.™, the brand serves shoppers at mass-channel retail stores, giving value-oriented consumers access to products from a company with a heritage of high-quality jeanswear.
Levi Strauss is founder the first company for manufacturing of blue jeans. He was born on February 26, 1829 in Buttenheim, Germany as Loeb Strauss. 1847 he went to New York with his two sisters and mother to join his brothers on dry goods wholesale business.
STRAUSS, LEVI (1829–1902), U.S. garment manufacturer and philanthropist. A native of Bavaria, Germany, Strauss followed his two brothers to New York in 1848. In 1850, during the gold rush, he started a dry goods business in Sacramento, California, and three years later in San Francisco.