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  2. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...

  3. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  4. Chermayeff & Geismar & Haviv - Wikipedia

    en.wikipedia.org/wiki/Chermayeff_&_Geismar_&_Haviv

    What to Get America for her 250th birthday? A Brand New Logo. Fast Co. Design; America has a 250th birthday coming up, and that birthday now has a logo, Boston Globe; Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design; How Chermayeff & Geismar & Haviv Changed American Design in DesignWeek

  5. Symbol of a superhero empire: The evolution of Marvel's logo

    www.aol.com/lifestyle/symbol-superhero-empire...

    1991: Marvel trademarks the design of its logo. ... Marvel's current logo made its initial appearance in September 2001 but became fully integrated into the brand's identity in 2002.

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand is a name, term, design, ... style of the Coca-Cola and Diet Coca-Cola logos in English were copied into matching Hebrew logos to maintain brand identity in ...

  7. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

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