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The semantic differential (SD) is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales.
Semantic differential scale – Respondents are asked to rate on a 7-point scale an item on various attributes. Each attribute requires a scale with bipolar terminal labels. Stapel scale – This is a unipolar ten-point rating scale. It ranges from +5 to −5 and has no neutral zero point.
Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)
In this method, seven groups of bipolar adjective scales corresponded to seven types of nouns so the method was thought to have the object-scale symmetry (OSS) between the scales and nouns for evaluation using these scales. For example, the nouns corresponding to the listed 7 factors would be: Beauty, Power, Motion, Life, Work, Chaos, Law.
The following diagnostic systems and rating scales are used in psychiatry and clinical psychology. This list is by no means exhaustive or complete. This list is by no means exhaustive or complete. For instance, in the category of depression, there are over two dozen depression rating scales that have been developed in the past eighty years.
Previously, one of the most commonly used scale to evaluate emotional response was the Semantic Differential. However, according to Lang, this method is costly in both time and effort used by researchers and participants to complete the experiment, and requires statistical expertise, such as factor analysis, for resolution, which may not be accessible for all researchers.
Semantic differential – measurement scale designed to measure a person's subjective perception of, and affect Diamond of opposites – Plot used in psychodrama groups This article includes a list of general references , but it lacks sufficient corresponding inline citations .
Another unique characteristic of the STEM is that it does not employ a standard Likert Scale that uses the same words to describe the points of the scale. Instead, several points of the scale are labeled with more precise emotion words related to the emotion in question, e.g. the scale for joy uses "amiable" as midpoint, "cheerful" to mark 8/10 ...