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In 1996, West Marine's VP Chuck Hawley and a team led by Webmaster & Catalog Systems Analyst Robert Kennedy launched westmarine.com. It quickly became an early leader in online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.
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These and other early online catalog systems tended to closely reflect the card catalogs that they were intended to replace. [2] Using a dedicated terminal or telnet client, users could search a handful of pre-coordinate indexes and browse the resulting display in much the same way they had previously navigated the card catalog.
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related to: west marine online catalogs freeboatoutfitters.com has been visited by 10K+ users in the past month