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[d] Sociologist Howard S. Becker similarly claims that the label given and the definition used in a social context can change actions and behaviors. [8] Situation-specific roles develop ad hoc in a given social situation. However it can be argued that the expectations and norms that define this ad hoc role are defined by the social role.
A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position .
Social roles hold symbolic meaning and can define what expectations are placed on individuals. The concept of social roles are closely tied to the concept of labels. Social roles come with expected behaviors that can help situate people in unfamiliar contexts by providing a framework they can use to interpret the meanings behind actions. [ 11 ]
Normative social influence occurs when one conforms to be liked or accepted by the members of the group. This need of social approval and acceptance is part of our state of humans. [27] In addition to this, we know that when people do not conform with their group and therefore are deviants, they are less liked and even punished by the group. [39]
Parsons defines a "role" as the normatively-regulated participation "of a person in a concrete process of social interaction with specific, concrete role-partners". [4] Although any individual, theoretically, can fulfill any role, the individual is expected to conform to the norms governing the nature of the role they fulfill. [17]
Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.
The former slices moments of time for analysis, thus it is an analysis of static social reality. Diachrony, on the other hand, attempts to analyze dynamic sequences. Following Saussure, synchrony would describe social phenomena at a specific point of time, while diachrony would refer to unfolding processes in time.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .