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  2. Similarity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Similarity_(psychology)

    For example, spaces are symmetric. The distance between two points is the same regardless of which point you start from. However, psychological similarity is not symmetric. For example, we often prefer to state similarity in one direction. For example, it feels more natural to say that 101 is like 100 than to say that 100 is like 101.

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...

  4. Similarity heuristic - Wikipedia

    en.wikipedia.org/wiki/Similarity_heuristic

    The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.

  5. Principles of grouping - Wikipedia

    en.wikipedia.org/wiki/Principles_of_grouping

    The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.

  6. Exemplar theory - Wikipedia

    en.wikipedia.org/wiki/Exemplar_theory

    Exemplar Theory is often contrasted with prototype theory, which proposes another method of categorization.Recently the adoption of both prototypes and exemplars based representations and categorization has been implemented in a cognitively inspired artificial system called DUAL PECCS (Dual Prototypes and Exemplars based Conceptual Categorization System) that, due to this integration, has ...

  7. Argument from analogy - Wikipedia

    en.wikipedia.org/wiki/Argument_from_analogy

    Argument from analogy is a special type of inductive argument, where perceived similarities are used as a basis to infer some further similarity that has not been observed yet. Analogical reasoning is one of the most common methods by which human beings try to understand the world and make decisions. [ 1 ]

  8. Laws of association - Wikipedia

    en.wikipedia.org/wiki/Laws_of_Association

    Laws of association in Aristotle's psychology. Impressions are stored in the seat of perception, linked by the laws of similarity, contrast, and contiguity.. In psychology, the principal laws of association are contiguity, repetition, attention, pleasure-pain, and similarity.

  9. Social comparison theory - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_theory

    In fact, if a target's similarity is seen as a threat due to the target outperforming the individual on some dimension, the individual may downplay the similarity of the target to themselves. This notion ties closely to the phenomena in psychology introduced also by Leon Festinger himself as it relates to the diminishing of cognitive dissonance ...