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School bus advertising is a form of advertising in the United States in which advertising space is sold on the sides of school buses.School districts typically partner with a marketing firm to sell the space and market the program to businesses, Depending on the size and market of each individual school district, this form of advertising can be very lucrative.
Depending on the size of the bus and its location, further creative can consist of: Coving Panels and Bulk Heads; Super Squares; Upper Bus Rears; In some jurisdictions, such as Singapore, advertising agencies offer advertisements on 2D billboards which extend upwards from the bus, as well as 3D concept advertising on the roof of buses. [3]
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Fixed Leaderboard size description: 23:22, 23 January 2010: 1,160 × 1,090 (11 KB) Admanjones ... Banner blindness; Usage on he.wikipedia.org
Coinciding with their seating configuration, school buses have a higher seating capacity than buses of a similar length; a typical full-size school bus can carry from 66 to 90 . In contrast to a transit bus, school buses are equipped with a single entry door at the front of the bus.
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