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  2. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience is the stimulation a company creates for the senses of the consumers, this means that the companies and that particular brand can control the stimuli that they have given to the consumer's senses which the companies can then control the consumers' reaction resulting from the stimulation process, giving more acquisition of ...

  3. Operational excellence - Wikipedia

    en.wikipedia.org/wiki/Operational_excellence

    The guiding principles consist of integrity, a questioning attitude, level of knowledge, team backup, and formality. These principles define the expected behaviors of employees and explain how they contribute to achieving the goals and objectives of the organization. The core components of the Juran Model for operational excellence are as follows:

  4. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Connecting with customers establishes exclusivity in their experience, which potentially will increase brand loyalty, and word of mouth, and provides businesses with valuable consumer analytics, insight, and retention. Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others.

  5. Operations management for services - Wikipedia

    en.wikipedia.org/wiki/Operations_management_for...

    It can be added after manufacturing (e.g. product repair) or it can stand alone as a service (e.g. dentistry) delivered directly to the customer. This definition has been expanded to include such ideas as “service is a customer experience.” [7]: 7–8, 162–192 [8] In this case the customer is brought into the definition as the experience ...

  6. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  7. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  8. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  9. Design culture - Wikipedia

    en.wikipedia.org/wiki/Design_culture

    Design culture is an organizational culture focused on approaches that improve customer experiences through design. [1] [2] [3] In every firm, the design culture is of significance as it allows the company to understand users and their needs. Integration of design culture in any organization aims at creating experiences that add value to their ...