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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol , sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains , potatoes , or sometimes fruits or sugar.
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A Naggin of Smirnoff vodka. In Ireland, a naggin is a 200ml bottle of spirits. [1] Major brands of vodka, whiskey, rum, and less often gin, are commonly sold in this size in off licences, especially independent (non-chain) shops, typically at 37.5% to 40% ABV. [2]
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It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10] OC sold 28.3 million cases in 2014 and overtook Smirnoff vodka as the largest selling spirit brand in the world. [1]
In 1939 Heublein acquired all rights to Smirnoff Vodka, a brand that had been produced in Russia prior to the October Revolution. John G. Martin was president at the time and acquired the rights to Smirnoff Vodka for only $14,000. Even though the price was an incredible deal, the deal was known as "Martin's Folly" as sales were dismal.
Pimm's Vodka Cup [2] is a reintroduction of Pimm's No.6, but is made in limited quantities. Pimm's Original No.1 Cup (frequently mixed with lemonade) (or "Pimm's & Lemonade") is a pre-mixed fortified lemonade with a Pimm's No. 1 base with a strength of 5.4% ABV. It is available in 12-packs of 250 ml cans or 1 litre bottles.