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Heineken’s non-alcoholic beer market can look very different based on the country—in Spain, for instance, this segment is well-developed and comprises nearly 10% of the overall beer market ...
Heineken 0.0. Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". [12] It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda. [13]
Heineken 0.0 launched globally in 2017 before making its way to U.S. markets in January 2019 -- but based on the growing demand for low-alcohol beverages, Heineken 0.0 is on track to be a top ...
A can of non-alcoholic beer from the Austrian brewery Gösser. As more people consume non-alcoholic beverages for health reasons, social reasons, or because they want to enjoy the taste of beer without the effects of alcohol, [35] the global non-alcoholic beer market was expected to double by 2024 from the level in 2018. [36] [37]
Despite being one of its most popular markets, Heineken delayed launching their non-alcoholic "Heineken 0.0" beer for four years in Vietnam, launching it with a major marketing campaign in early 2020. [4] Vietnam's beer output increased from 3.4 billion litres in 2015 to 4.4 billion litres in 2019. [5] [6]
Heineken was ahead of the curve in 2017 when it launched its non-alcoholic beer, 0.0, in Europe. The company reportedly spent 15 years developing the product. The alcohol-free beer finally made ...
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