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According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012, up 2% from 2010. [ 1 ] The primary consumers of opaque inventories are price-conscious people whose primary aim is the cheapest travel possible and are less concerned with the specifics of their travel plans.
Individual airlines, hotels, bed and breakfasts, cruise lines, automobile rental companies, and other travel-related service providers often maintain their own web sites providing retail sales. Many with complex offerings include some sort of search engine technology to look for bookings within a certain timeframe, service class, geographic ...
It's getting more and more difficult to score cheap hotel rooms. The U.S. economy may still be in the midst of a sluggish recovery, but the hotel industry is no longer suffering from the doldrums ...
Online hotel reservations are a popular method for booking hotel rooms. Travellers can book rooms on a computer by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels.
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Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand. There are several interpretations and executions of BAR in the hotel industry.
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