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Blogs used internally and only available to employees via an Intranet are called corporate blogs. Companies use internal corporate blogs to enhance the communication, culture and employee engagement in a corporation. Internal corporate blogs can be used to communicate news about company policies or procedures, build employee esprit de corps and ...
External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools. Corporate blogs may be written primarily for consumers (business-to-consumer) or primarily for other businesses . Certain corporate blogs ...
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
With the fast evolution of technology, companies have to stay up to date with communication tools that facilitate the workplace communication. Some of these include email, blogs, instant messaging and even social media sites such as Twitter and Facebook. It is important to keep in mind that sending an email, a fax or a letter does not ...
Pingback and trackback allow one blog to notify another blog, creating an inter-blog conversation. Blogs engage readers and can build a virtual community around a particular person or interest. Blogging has also become fashionable in business settings by companies who use enterprise social software.
Blog publishing service A software that is used to create the blog. Some of the most popular are WordPress, Blogger, TypePad, Movable Type, and Joomla. Blogger Person who runs a blog. Also blogger.com, a popular blog hosting website. Rarely weblogger. Bloggernacle Blogs written by and for Mormons (a portmanteau of "blog" and "Tabernacle ...
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Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.