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Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others,” [1] such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies “recipients’ inferences, attributions, and evaluations ...
He is known for developing communication accommodation theory, [4] and has diverse research interests in the areas of applied intergroup communication research and theory. [5] Giles was born in Cardiff, Wales. He earned his B.A. in psychology from Bangor University and his Ph.D. in Social Psychology from the University of Bristol.
The audience design model was inspired by Giles' communication accommodation theory and Bell's own research on the speech of radio news broadcasters in New Zealand.The study focused on two radio stations which shared the same recording studio and some of the same individual newsreaders.
Communication accommodation theory Two specific shortcomings of this basic form of CAT include its inability to explain situations in which convergence occurs when the motivation is clearly not social approval (e.g. in arguments) [ 18 ] [ 19 ] and the fact that non-convergent speech is often used to maintain social distance in asymmetric ...
The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
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Another example of interpersonal adaptation theory may be observed in an international business exchange. Consider the following example, in the United States business meeting culture is conducted in a direct, forward, and opinionated way. American business people engaged in meetings with an agenda and openly voice their ideas and opinions.
The coordination occurs when one person responds to another using similar vocabulary, or word or sentence structure. Language coordination can also be applied to individuals, who linguistically coordinate to a group. As suggested by the communication accommodation theory, this is